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Social Media Images

Image sizes and formats on Social Media | Stand: Nov. 2022
reading time: 8 minutes

Social media channels like Facebook, LinkedIn or Google+ depend on the inclusion of pictures. And Instagram in particular only works on the basis of photos. If you were to post a picture of a burger on social networks, photos contain a range of meat (succulent and fresh), of cheese (aromatic and delightful) and of the dip (spicy and special). Social media posts only become really delicious by tasty pictures, graphics and videos. The nerd and his Berliner SEO agency have put together a little guideline with the most important image magnifiers for you.

Social Media channels are SEO gold mines

If you are on Facebook and Co. on a daily basis you know that the look of these channels is continuously changing. For the social networks permanently extend their features to give their users the opportunity to incorporate more photos, graphics and videos on their platforms. After all, the social media channels only react on the popularity of image content of any kind. A photo or a video is easier shared than a text. The advancement of Instagram that solely works on the basis of exchanging photos demonstrates the significance of image content virtually drastically. From an SEO viewpoint you should exploit the potential of image media as much as possible. Google and Bing have recognized the importance of social media long since and have included this kind of activities in their rankings already. And since social media photos are achieving the most success on social networks, you should also make use of these means as often as possible.

Social Media Photos – added value is asked for

The best way is – of course – you post especially pictures, graphics or videos that are also found on your website. For legal and managing reasons this won’t be always possible for you. As social networks drive from sharing, you should look around for these and also share posts of others. The own social media channels are no chain of advertising letters. If you always send only your own (advertising) message you will have little chances that it will be liked by others or even shared. Such behavior is considered too boring by most people in the long term.
What always works, though, is humor and true added value. Such posts don’t need to be original necessarily (although that never hurts either), sometime it is enough if the information can be displayed concisely or be summarized through means of a funny image.

And as always: the right size matters

There are countless ways of using pictures on social networks. The more individually they are designed the better. For that you need to know the right sizes. We have made an effort to put together all important sizes regarding this:

Image sizes on Facebook

It is undisputed that Facebook is the top dog among the social networks. The platform records 1.7 billion users worldwide; Most of them use Facebook mobile. Anyone who uses Facebook as a company can reach many existing and potential customers – when images are used correctly.

Profile Picture
The profile photo is representative of you and your company. It appears next to every post in the timeline and is therefore often present. It is displayed on the profile with 160×160 pixels or as a thumbnail in the size 32×32 pixels. For this, the profile image of Facebook is reduced. To make it clearly visible nevertheless, an upload size of at least 180×180 pixels, ideally of 1200×1200 px is recommended.

Header Image
The header is often used on company pages to draw attention to current offers or to create a seasonal reference, for example by Christmas greetings. The background image has a size of 815×315 pixels, but should be at least 399×150 px. In order to avoid compression losses, the file should be a maximum of 100 kb. For images that contain text, PNG files are ideal for optimal viewing.

Images in Posts
Postings on Facebook offer different ways to incorporate images. For simple photo postings, the images should be 1200 x 900 pixels. Again, PNG files are ideal for images with text.

If you share a link on your Facebook page, the recommended size for the associated image is 1200×627 pixels. Square images have a minimum size of 154×154 in the newsfeed and 116×116 px on the page. For rectangular images, at least 470×246 pixels are provided in the newsfeed and 484×252 pixels on the page.

If you post a video, the thumbnail should be 1200×675 pixels. For events, the event photo is 826×249 pixels. Since this image is cut differently by Facebook depending on the terminal device, the most important elements, for example location and date of the event, should be displayed in the center of the picture.

Twitter image sizes

At the latest with the 2014 World Cup in Brazil, many Germans have discovered their love for Twitter. It’s just fun to express something in a maximum of 140 characters. Although a short, concise Tweet can be a guarantor of being shared by others, here too, pictures catch on especially well.

The profile photo
Twitter’s profile photo does not look very powerful at first sight. It is undoubtedly tailored to the needs of different smartphones. An image size of 400 × 400 pixels is recommended. However, it is displayed with 128×128 pixels in the profile or 48×48 pixels in the timeline.

Header image
If you look around on Twitter, you’ll find that most users use a profile photo, but often do not use the (huge) background photo. This is, of course, a wasted potential, because here too one can be apparent. A size of 1500 × 500 pixels is recommended, the maximum file size is 5 MB. The photo can always be renewed.

Images in Tweets
140 characters – more text is not given to the user on Twitter. In order to give a post more attention, a picture should be added whenever possible. This has typically the size of 440×220 pixels. The thumbnail size for video postings is 480×360 pixels.

Image formats on Instagram

Hardly a social network is growing as fast as Instagram. Especially in the target group up to 25, the photo-exchange service is popular. In the USA, Instagram has already overtaken Primus Facebook in this target group. In the meantime, Instagram can not be used only on mobile devices such as smartphones or tablets. But also offers a browser-supported desktop version.

Profile photo
Instagram recommends a size of 110×110 pixels for profile images. The profile image is shown round. The most important elements of the image should therefore be positioned centrally.

Upload images
Posted pictures are usually presented on mobile devices at Instagram on profiles as thumbnails. These have a size of 292×292 pixels, are cut square. However, the underlying image can have a different format. Instagram is no longer restricted to square images. For an optimal display, images with a width of 1080 pixels should be selected. In the feed these are displayed with 600 px.

LinkedIn image formats

LinkedIn is one of the most important business networks in Germany and worldwide. It is often used to present oneself professionally or to find new interesting contacts. LinkedIn offers personal profiles as well as the possibility to create a company page.

Profile photo or logo
The profile photo on the profile pages of users is displayed with 200×200 pixels and on premium profiles with 240×240 px. Companies can choose between a square logo with 60×60 px or a standard logo with 100×60 px.

Background image or banner
Users can upload a background image to their profiles. LinkedIn recommends the dimensions 1400×425 pixels. The equivalent is the banner image on company pages. This should be 646×220 pixels.

Image formats on Pinterest

Pinterest is the virtual version of pinboards on which users can capture anything that seems interesting, important or useful to them. After a while, Pinterest is no longer only used by private users, but also by companies.

Profile image
The profile picture on Pinterest has the dimensions of 200×200 and must be uploaded in PNG or JPG format. It is shown round, so important elements should be placed in the center of the image.

Pins and pinboards
Pins in the stream of Pinterest have a width of 235 pixels. The height whereas is not specified. In enlarged form, the pins have a width of 546 pixels.
In addition, a preview image is possible for each board. This is 216×146 px. Below are small thumbnails shown with the dimensions 69×69 px.

Picture format on YouTube

The Google founders have referred to the purchase and operation of YouTube as their “gift to the world”. With the gift Google earned now also good money. Nevertheless, YouTube remains as a kind of visual memory of mankind, of course, an outstanding platform. To present oneself well here, for example with its own channel, is therefore worthwhile in many cases.

Anyone who runs a channel can upload a profile image with the size of 98 × 98 pixels, but YT recommends 800 × 800 pixels and renders the image itself. Header images should be uploaded with the maximum size of 2560 × 1440 pixels, with this size the image should also be displayed clearly on TVs. Depending on the terminal decive, YouTube reduces the image size then. If videos are to be classified as HD, they must be at least 1280×720 px.

Image formats on Google+

Google+ has never truly succeeded in pushing against other social networks and making competition with Facebook, Twitter, and others. Anyone who still uses the portal should keep to the following image formats:

The profile photo
A size of 250×250 pixels is recommended. However, it does not hurt to select the image size more generously. Google+ itself determines the circle cut, but you can also put the picture into the right template.

The Header
The cover image on Google+ measures 1080×608 pixels. In addition, it should be in the format 16: 9 – it can be cropped after the upload but: Attention! Since the image is cropped once again for the display on mobile devices, a logo, motto or other text should be placed in the center of the image, so that every user can see this information regardless of which device he is accessing.

With all details given you have to be aware that all social media channels regularly update their style sheets. The nerd and his Berliner SEO agency keep you updated about all changes, of course. If he should ever miss something he’d be glad to get your feedback.

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