seo-nerd® – digital success
Am Karlsbad 11, 10785, Berlin, Germany

SEO-Tips by seo-nerd

Exact search volume (Global Market Finder Tool)

Google has significantly restricted the functionality of its keyword planner since August 2016. If you are not fortunate enough to have a high advertising budget, you can not ask for an exact search volume. Instead, users get vague information like “100-10,000”. Google is particularly beneficial to financial strong customers – no wonder; the keyword planner is part of Google Adwords and thus of Google’s cash cow.

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Google Tag Manager Fundamentals

The Google Tag Manger (GTM) is designed to simplify the integration and configuration of Google Analytics and other analytical tools. What the tool can do, for whom it is best suited and how to use it, the seo-nerd® explains here.

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White Hat SEO

A long time ago in a galaxy far, far away… Not only in scifi movies dark and light forces are fighting for supremacy. Also on Google there is a battle for the best rankings. The Jedi and Sith are not the only ones who are fighting against each other, but also the so called White Hat and Black Hat SEOs.

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SEO Neuromarketing tips

It’s time to talk about feelings. While numbers, codes and prosaic analyses are indeed the staff of life in search engine optimization, websites are really interesting for users and Google only if they are emotionally enthralling. How the feelings of users are appealed, activated and directed in the desired direction, neuromarketing wants to answer. If you want to be successful with your website, neuromarketing offers you many insights. Therefore the seo-nerd had a closer look on the tips, tricks and recommendations that SEOs and website operators can draw from the findings of this still young discipline.

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Long Tail Keywords

Long Tail Keywords are the new black! Long-tail keywords are in search engine optimization (SEO) search terms that contain more than two or three words. They are searched less often and are therefore less embattled and thus more cost-effective when ads are displayed for them (e.g. with AdWords).

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WDF*IDF formula

WDF*IDF is a popular formula used in SEO circles to test whether texts use a sufficiently large range of relevant terms without neglecting the actual keyword or vice versa, using this focus keyword too often.

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AMP. Mobile Traffic on Speed

Accelerated Mobile Pages, abbreviated AMP, is only applicable for websites with static content like news pages and blogs, while inactive content is not accounted for. But it is not foreseeable if it will always stay that way. Therefore it’s worth it for website owners to come to grips with this topic rather early – especially since a blog brings advantages for almost all sites.

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Lets Encrypt SSL

Already since 2014 the secure encryption of websites is a ranking factor for Google. The necessary certification of a domain causes costs and is on top time-consuming. With Let’s Encrypt there now is a certificate authority that gives out certificates for encrypted websites mostly automatically and especially free of costs.

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User Signals

Through user signals we decide on a daily basis which sites rank on which position. As users we signal Google if we can make use of a search result or not. Google takes these signals into consideration. They are a core magnitude in ever search engine optimization. Since it is becoming increasingly important to optimize a page not only for search engines, but primarily for the users, you should not leave user signals unattended. The seo- nerd explains, which user signals are important and how they can be measured.

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Search Engine Optimization 2016

In 2015 Google has made a lot of work for the future, The seo-nerd looks back and at the same time looks at the prospects of search engine optimization in 2016. For it’s already clear that the major themes of 2015 will keep us busy also throughout the next year: Mobile friendliness, user experience and RankBrain. The seo-nerd dares a look at what the SEO year 2016 will bring.

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