Content Design is what you need to consider if you intend to write a text that correctly meets all aspects of SEO. The simple structure of a text following “beginning – middle part – end” is not enough to create an impactful text. To meet reader’s interests directly, texts (and content in general) should be designed. In analogy to the topic of Webdesign, Content Design focuses on the feeling, the atmosphere of texts and gives it a manageable form. As a starting point of Content Design qualify the needs of users which should be addressed with the texts.
Sites without content no longer rank. That’s a well-known fact. Google meanwhile goes a step further and claims Content Relevance. This demand is made possible by the use of artificial intelligence in the algorithms. Thus, Google gains an unprecedented ease. Ranking factors lose their general validity: keywords, backlinks or long, epic texts sometimes improve the ranking and then again not.
Before users become customers they get over a more or less long Customer Journey. The term comes from the online marketing and originally referred only to the click paths*, the user made up to a conversion. From a SEO point of view the click path to a conversion should be as short as possible. Google wants this. After all, no user wants to click endlessly to find what he is looking for.
Conversion Rate Optimization is an integral part of online marketing, as it is the cornerstone of any business model on the internet. After all, it is not just about bringing visitors to your website, but about making them an enthusiastic customer.
Google has significantly restricted the functionality of its keyword planner since August 2016. If you are not fortunate enough to have a high advertising budget, you can not ask for an exact search volume. Instead, users get vague information like “100-10,000”. Google is particularly beneficial to financial strong customers – no wonder; the keyword planner is part of Google Adwords and thus of Google’s cash cow.
A long time ago in a galaxy far, far away… Not only in scifi movies dark and light forces are fighting for supremacy. Also on Google there is a battle for the best rankings. The Jedi and Sith are not the only ones who are fighting against each other, but also the so called White Hat and Black Hat SEOs.
It’s time to talk about feelings. While numbers, codes and prosaic analyses are indeed the staff of life in search engine optimization, websites are really interesting for users and Google only if they are emotionally enthralling.
How the feelings of users are appealed, activated and directed in the desired direction, neuromarketing wants to answer. If you want to be successful with your website, neuromarketing offers you many insights. Therefore the seo-nerd had a closer look on the tips, tricks and recommendations that SEOs and website operators can draw from the findings of this still young discipline.
Long Tail Keywords are the new black! Long-tail keywords are in search engine optimization (SEO) search terms that contain more than two or three words. They are searched less often and are therefore less embattled and thus more cost-effective when ads are displayed for them (e.g. with AdWords).