seo-nerd® – digital success
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SEO-Tips by seo-nerd

Google My Business Website

Freelancers, craftsman’s companies, medium and small businesses – they all want to be found on Google to acquire customers. The common solution is to create your own website and present your offer as well as possible. SEO agencies like seo-nerd® GmbH from Berlin make a good living giving advice on this topic. After all, simply setting up a website is by no means enough. Anyone who wants to appear at the top of the Google search results page (the SERP = Search Engine Result Page) ranking must juggle several balls at once. Because websites only rank well if they function without technical errors and offer fast loading times provide relevant and comprehensive information relating to the specific SERP pick up the users at any point in the customer journey and provide them with all the information they need to make a conversion decision The GMB Website – Ranking success for local companies This means that you have to put a lot of work, time and effort into your website so that it has a chance to assert itself against the competition in the SERPs. Since 2017, however, there’s a shortcut for small and medium-sized businesses to be listed at the top of Google: the Google Business Website. Consider the Google Business Website as a homepage construction kit for your company. You can access it via the Google company entry in Google My Business. Setting up the Google My Website is very easy: The most important information about your company, such as address and telephone number, is taken from the information you already entered in Google My Business. Then you can design the website with photos, graphics and text according to your wishes. Finally, select a domain name (e.g. https://seo-agentur.business.site/) and publish the site. Advantages of Google My Business Websites for […]

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APP STORE OPTIMIZATION (ASO)

App Store Optimierung – mit diesen Tipps rankt Deine App optimal im App Store und/oder Googles Play Store

WHAT IS APP STORE OPTIMIZATION? If you don’t want to get lost in the mass of apps, you can’t avoid an App Store optimization. Cleaning plan, party games or whistle sounds – today there is an app for everything. The Google Play Store alone lists 3.67 million apps (as of March 2018). In the two most popular app download platforms, Apple’s App Store and Google Play Store, the position of the app in search queries is often the deciding factor for the success of an app. In short: App Store Optimization (ASO for short) describes measures that can be used to increase app downloads. FIND THE RIGHT KEYWORDS FOR YOUR APP The one who tries to climb on a generic keyword will sink and disappear in the vast sea of apps. Your app will be listed for such a universally valid keyword, but the chance that the user chooses your app from the thousands and thousands of options is negligible. Cleverer is to put on a unique warning vest of words to ensure that exactly your target group is fishing you out of the sea. The first approximations to the correct keyword can be answered with some W-questions: What makes your app? What does it stand for? Who are your competitors and which keywords do they use? Where is your market niche and what sets you apart from your competitors? The App Store has its own keyword field in which up to 100 characters are available for selected keywords. If the individual terms are separated by commas, the algorithm automatically connects all search terms and addresses more search queries. The Google Play Store does not have its own keyword field and weights the keywords with its algorithm from the description. In contrast to the Apple store, however, Google has another […]

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KEYWORD RESEARCH FOR TEXT CREATION

fishing for the right keywords is necessary

The easiest way to express the relevance of keyword research is to state that only the use of keyword research enables to write SEO-compliant texts. Because only those who know what users are looking for on the topic of the text to be written on Google can arrange their text in such a way that it is well received by both readers and the search engine. However, the effort required for this research has continued to increase in recent years. In the past, it was sufficient to perform the most frequent keywords with as little competition as possible (for AdWords) using the Google Keyword Planner and a WDF*IDF analysis. Now, more extensive preparatory work is necessary. KEYWORD RESEARCH FOR THE SEMANTIC SEARCH ENGINE The reason for this is that Google is now a semantic search engine. Semantics can also be translated as “meaning” in everyday language. A search engine that works semantically therefore not only looks at the mere word in its appearance (how often does it occur? Where does it appear?), it analyzes what the words mean. This applies both to the search terms entered and to the texts offered on the Internet. A KEYWORD ALONE DOES NOT MAKE A TEXT In its semantically holistic search, Google imitates human understanding. When we read or hear a word, we always put it into context. Only then do we recognize its respective meaning. The easiest way to explain this is by using words with the same sound (so-called “homophones”) such as “air” and “heir” or “stair” and “stare”. In conversations, we usually have no problem understanding the meaning of a word as soon as we hear it, despite the fact that it sounds the same. We always understand a word out of context. We do the same not only for homophones, […]

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GDPR CHECKLIST

The image shows the letters GDPR

GDPR Checklist

The new General Data Protection Regulation (GDPR) came into force on May 25 in 2018. The directives apply throughout the EU and basically affect everyone who stores and uses personal data. All website operators must act with legal certainty – from “small blogs” to the online presence of companies, clubs, or authorities to online shops and large portals. Those who send newsletters, use advertising banners, or affiliate links will also have to do so in accordance with GPDR in the future. seo-nerd® has compiled a GDPR checklist in which you can also find out how to use Google Analytics in compliance with GDPR. The GDPR harmonises data protection law in the EU. As this is a regulation, it does not have to be transposed into national law first. The new data protection guidelines will therefore also apply in Germany as of May 25, 2018. The purpose of the regulation is to strengthen the rights of people whose data is collected, such as Internet users. The GDPR refers in particular to the right to… Transparent information: As soon as data is collected, this must be indicated in an easily accessible, precise, and understandable way (so that children also understand this information). Information: Users have the right to see whether and which personal data has been collected about them. The information must be in a common, structured and machine-readable format. Correction: The user may at any time request that incorrect data will be corrected. Deletion: A user may at any time request that his or her personal data will be deleted. Restriction of processing: The user may require the person responsible (this is usually the website operator) that the data may only be processed to a limited extent. Objection: Users must be able to object to the processing of their personal data […]

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Content Design

Content Design should always keep users needs in mind in order to be successfull. The image shows a notebook with a content graph on the display.

Content Design is what you need to consider if you intend to write a text that correctly meets all aspects of SEO. The simple structure of a text following “beginning – middle part – end” is not enough to create an impactful text. To meet reader’s interests directly, texts (and content in general) should be designed. In analogy to the topic of Webdesign, Content Design focuses on the feeling, the atmosphere of texts and gives it a manageable form. As a starting point of Content Design qualify the needs of users which should be addressed with the texts.

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My Google rankings dropped

Ausweg aus dem Dunkel: Was tun bei Rankingverlusten einer Website?

Not every person who looks after a website is necessarily a SEO expert, too. And there are still those who think, webmastering can be done along the way. Nevertheless, when rankings drop and page views go down drastically, you have to act. Even if everyone is running around like headless chickens, it’s better to keep calm and try to get the picture of what happened. The seo-nerd will tell you how to wield such emergencies.

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THE GOOGLE CONSUMER BAROMETER

The Google Consumer Barometer provides useful insights in people's online behaviour. The image shows

THE GOOGLE CONSUMER BAROMETER MARKET RESEARCH MADE EASY Since 2012, the Google Consumer Barometer has regularly provided interesting insights into the online behavior of users around the world. The latest version of the trend data for Internet and equipment use purchasing behaviour online global target groups the use of video content from 2017. We have summarized the results for you here. WHAT DOES THE GOOGLE CONSUMER BAROMETER DO? The Google Consumer Barometer helps you understand how people around the world use the Internet. So far so good. For marketers, however, the tool is much more than that: the regularly updated data provides deep insights into current consumer trends and thus helps brands to better understand and address their target group more specifically. To this end, extensive data surveys are carried out annually in spring by TNS Infratest. For the current data set from 2017, the institute interviewed 79,000 people from 63 countries. Two different questionnaires form the core of the data collection. The first relates to the Internet use of the respondents, the second questionnaire relates to consumer behaviour and product purchases on the Internet.   HOW IS THE GOOGLE CONSUMER BAROMETER CONSTRUCTED? GRAPH BUILDER Despite the immense data set Google facilitates the navigation in the tool with clear categories. Graph Builder provides you with clear charts of the data you are looking for with just a few clicks. The selection menu is divided into broad sections (Online and Multiscreen World, The Smart Shopper and Smart Viewer), each of which is divided into further subcategories. This makes it possible to select numerous questions, such as “Which products did Swedish and German men buy online from other countries?” You can use the images for presentations or other purposes. TRENDED DATA In the other categories the Google Consumer Barometer presents selected results. […]

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Content Relevance

Content Relevance is the new SEO superpower

Sites without content no longer rank. That’s a well-known fact. Google meanwhile goes a step further and claims Content Relevance. This demand is made possible by the use of artificial intelligence in the algorithms. Thus, Google gains an unprecedented ease. Ranking factors lose their general validity: keywords, backlinks or long, epic texts sometimes improve the ranking and then again not.

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Customer Journey and SEO

Customer Journey

Before users become customers they get over a more or less long Customer Journey. The term comes from the online marketing and originally referred only to the click paths*, the user made up to a conversion. From a SEO point of view the click path to a conversion should be as short as possible. Google wants this. After all, no user wants to click endlessly to find what he is looking for.

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Conversion Rate Optimization

Conversion Rate Optimierung

Turn your visitors into customers!

Conversion Rate Optimization is an integral part of online marketing, as it is the cornerstone of any business model on the internet. After all, it is not just about bringing visitors to your website, but about making them an enthusiastic customer.

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