UPDATES AT GOOGLE MY BUSINESS
SEO News of the week 18 2018
Google announced some changes that are important to everyone who needs Local SEO. We also take a look into the near future, for which Google plans to make audio content searchable. Last but not least, we remind you of May 25th, the deadline for the new General Data Protection Regulation (GDPR).
NEW FEATURES AT GOOGLE MY BUSINESS
More and more Google users are making local search queries to the search engine. Compared to the previous year, their number increased by 50 percent. Especially on the smartphone, people like to search for service providers or offers from the region. Around a third of all mobile search queries are location-based. Google is now responding to the growing importance of local search and expands Google My Business.
My Business was created in 2014 by merging Google Places, Google Local and Google+ Local and has since been something like the “contact point” at Google for local SEO measures.
The latest updates extend the range of APIs. In the future, posts with offers and descriptions can also be integrated into the local search results and customers can thus be informed more specifically.
GOOGLE ANNOUNCES NEW AFFILIATE PROGRAM
On the other hand, agencies will soon be able to create their own My Business accounts, Anita Yuen, Product Management Director at Google My Business announced in the Google blog. The agencies will receive their own dashboard to manage any number of locations.
The previous restriction of 100 loactions per my-business user will then be lifted for approved agencies. The dashboard will also facilitate collaborations between several employees, for example by sending out invitations and managing listings.
Google plans to launch a new partner program for Google My Business shortly. It is not yet known which criteria agencies have to fulfil in order to be admitted there.
ALSO ON THE GOOGLE MAPS PLATFORM INNOVATIONS WILL BE MADE
Google Maps plays an important role in local searches. So it’s no coincidence that Google announced changes to Google Maps at the same time. In order to use Google Maps, everyone will have to deposit a payment profile. However, Google is generous (at least for the time being) and deposits $200 a month for each user. This should be sufficient for standard uses of smaller projects.
Good news: Embedding maps remains free of charge. The new prices are valid from June 11 – click here for the price list.
EXPANSION OF THE COMBAT ZONE: GOOGLE SOON WILL ALSO MAKE AUDIO CONTENT SEARCHABLE
Podcasts are becoming increasingly popular thanks to streaming services such as Spotify or Deezer. The amount of knowledge that comes together in the many good conversations that you can now listen to on the net is immense. And it is precisely this pool of knowledge that Google would like to bring closer to its users in the future. The search engine is therefore working on making the knowledge slumbering in podcasts usable for the search, as this interview with Zack Reneau-Wedeen, an employee of Google’s podcast team, reveals.
One goal here is to be able to search for audio content directly in the Google search mask. With one click out of the SERP, one would be led to a suitable Podcast – audio contents would be just as easy to find then as for instance suitable videos to the search term.
Should Zack Reneau-Wedeen’s team make good progress, search engine optimization would be given a new field of activity: Audio-SEO. This development is certainly fuelled by the success of digital language assistants such as Amazon Alexa or Google Home. The digital helpers also like to read something aloud themselves, but they are also almost perfect for playing suitable conversations or other audio content.
IS YOUR SITE DATA PROTECTION COMPLIANT ACCORDING TO GDPR?
On May 25, the new General Data Protection Regulation (GDPR) enters into force. After that you can still use Google Analytics, but there are some things you have to consider or apply for and change:
- conclude a contract for order data processing
- confirm additional agreements
- implement DSGVO-compliant tracking codes
- optimize the right of objection
- define the retention period for the data
- delete old data
The nerd wrote down exactly what and how this works for you under the keywords GDPR and Google Analytics. If you are not able to make the changes yourself or are unsure, you are welcome to contact the seo-nerd®.