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Return of the Pagerank?

SEO-News of calendar week 17 2018
reading time: 2 minutes
Latest SEO news

Latest SEO news

This week, many SEOs literally saw a ghost. By name: the PageRank. This ranking factor, which used to be so decisive and now is mostly smiled at mildly, has become quite quiet in recent years. Now a new patent for PageRank has been announced and SEO experts are pondering: Is this the return of an undead? In addition, Google’s SEO contact John Müller, gave enlightening answers to questions about website indexing and the ranking of hreflang references.

WILL THE PAGERANK COME BACK TO LIFE?

Not so long ago, backlinks were considered one of the most important tools for search engine optimization in the SEO scene. Google’s PageRank algorithm rates websites based on the links they receive. Simply put: The more links, the more important Google rated the page.

In 2016 Google buried the Toolbar PageRank with which you could easily see the evaluation of the current status of a website. The end was in line with Google’s strategy, since the Hummingbirg-Update put more emphasis on valuable content of websites.

Now Google has applied for a new PageRank patent. But what exactly does this patent mean for the further development of search engine optimization? Will it soon be a question of placing backlinks again and will other factors be devalued as a result? From experience the seo-nerd® can say: With new patents of Google, hysteria and snap breathing is rather inappropriate. Patents do not mean that they will ever be used. It may be that links remain important for longer than many suspect. This will not change the semantic-holistic search orientation Google has been pursuing for years. King Content will therefore not be easily pushed from the throne.

GOOGLE CLARIFIES: THE EVALUATION OF HREFLANG AND THE INDEXING OF WEBSITES

While the patent may leave you with one or two questions, Google`s spokesman John Müller has finally solved two other mysteries of the Google algorithm this week:

RANKING SIGNALS FROM LANGUAGE AND COUNTRY VERSIONS ARE EVALUATED SEPARATELY

The HTML meta element “hreflang” is used to support Google in classifying the geographical orientation of a web page. This makes it easier for the search engine to provide the user with the appropriate language version or the regional URL of a website.

This week, a Twitter user publicly considered whether these hreflang references to other language and country versions of a website would ensure that signals from the individual versions were transmitted. John Müller answered with a clear “No”. The different versions of a website rank separately, even if they are connected by hreflang. He also provided the logical explanation for this: Just because one page is relevant in a certain region, it does not necessarily have to be relevant for another.

WHY IS MY WEBSITE NOT COMPLETELY INDEXED?

During the week, a webmaster on Twitter asked why only 5 of the 22 pages on his website were indexed. Simple question, simple answer: According to John Müller, very few websites are fully indexed. Thousands of pages are often left standing. This is usually due to small things that are overlooked, such as setting the “nofollow” attribute, canonicals or redirects. It is therefore worthwhile to let an expert like seo-nerd take a look at your pages.

If you have any questions about these or other SEO topics, please feel free to contact us. The nerd is eagerly waiting to talk to you about his favorite topic.

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