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News

Search engine optimization changes daily. With the seo-nerd SEO news you will stay up-to-date.

Semantic-holistic Google Search

When Google renewed its algorithm with Hummingbird end of 2013 to make a semantic-holistic search possible soon, the concern started a revolution in search engine optimisation as well which hasn’t finished yet. The core of this revolution is a paradigm shift. Before Hummingbird Google was satisfied by giving recommendations for sites upon search requests that were recommended by other sites – this was the principle of backlinks and the meaning of PageRanks.

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Google Phantom 4 Update

The Phantom 4 update probably happened in late June/beginning of July 2016. As always the search engine concern kept silent about it. It is undeniable, though, that Google danced tango in the SERPs with a new update at this point of time. Firstly in the USA and later also in Europe, SEOs and measuring tools reported severe fluctuations in the rankings. As always Google didn’t announce whether changes in the algorithm were actually causing this. By now it seems obvious, though, that it was an update. Again, Google brings the quality of content into focus and factors in more the intention of the searching person once again. The most recent update hence is no turning point but confirms and accelerates Google’s proclaimed aim to be a semantic-holistic search engine understanding better and better what searching people intend with and want from their search request.

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The core of the Google algorithm

When dealing with search engine optimisation you sometimes come across the term “core”. This refers to the core of the Google algorithm. Only Phantom 4 Update penalises domains with too many 404 errors Amongst the losers of the update were remarkably many domains with too many recently it came out that Panda is now part of this core. What is meant by this? Read yourself.

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RankBrain

The SEO world has gained one more cool term, enterl and applause please for RankBrain. A new ranking factor is called that which is calculated with artificial intelligence. Sounds exciting? Well, it is! Particularly since RankBrain is already the third most important ranking factor altogether, according to Google.

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The 42 best Google Easter Eggs and more…

The seo-nerd and his team of the Berliner SEO agency have always suspected that nerds also work for Google. As serious and straight-forward the colleagues from Mountain View have done their job, they sometimes can also be quite humorous. Then they turn the internet upside down, beam us back to the year 1998 and give us answers for the meaning of life. Whether funny games in the SERP, special interfaces or some hidden features on Google Maps – the search engine can always come up with new surprises. Here is our list of the best Google Easter Eggs.

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Google Phantom Update II

When beginning of / mid-May SEO analysts observed “dancing SERPs” worldwide, it apparently didn’t have anything to do with long announced mobile update. Many people in the SEO scene believed to literally see ghosts and therefore talked of it as the “Phantom update” or the “Phantom update II”. Google confirmed by then, that there had been “changes” in the algorithm, but didn’t specify anything. Since the consequences were quite severe in parts, the seo- nerd with his team of the Berliner SEO agency have put together what is known about the “ghost” update until now.

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Google Ad Grants

When wanting to draw attention on the internet, one cannot get past Google. With this market dominating position Google earns good money. In order to decrease the criticism connected to this the search engine company has started the programme Google Ad Grants. It enables non- profit organisations to make cost-free AdWords campaigns. How that works and why that is not as altruistic as it sounds in the first moment, the nerd from his Berliner SEO agency will explain.

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Googles Mobile Friendly Update

On 25th April 2015 Google makes Mobile-friendly one of its ranking factors. The consequences of this change in algorithm will be more severe than the last updates Penguin and Panda. For now, “only” mobile search requests are mainly affected, but it is estimated that the new ranking signal will influence up to 50% of search queries. In comparison: from the Panda update up to 12%, and the Penguin up to 4% of search requests were affected. If and to what extent mobile search requests will dominate over desktop queries and cause changes in the SERPs, no one can certainly predict for the time being. Since mobile devices are more important since ever, nobody should simply ignore the coming changes, anyway. The seo-nerd with his Berliner SEO agency has assembled 10 questions and answer regarding the “Mother of all Google updates”:

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Introducing Googles “for mobile devices” label

Weeks ago vigilant US users noticed a small icon in the shape of a mobile phone on Google SERPs. Now Google has announced a change aiming in the same direction. The new label “for mobile phones” will be introduced. It’s exactly what It says on the tin: it labels sites that are specifically optimized for mobile devices. With the introduction of this “for mobile devices” label, Responsive Design ultimately becomes an important factor of search engine optimization.

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When is Google Penguin Update 3.0 coming

Google apparently prepares everything to release the long-awaited Penguin update 3.0 even this week. For a long time already rumours went around that Google would renew its Penguin update even this year.

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