seo-nerd® – digital success
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News

Search engine optimization changes daily. With the seo-nerd SEO news you will stay up-to-date.

GOOGLE PUTS RELEVANCE BEFORE QUALITY

The seo-nerd regularly views SEO blogs and news pages for you. In week KW15 2018 he noticed the following: 1. GOOGLE INTRODUCES THE BUTTON “MORE RESULTS” IN THE MOBILE SEARCH When you enter a search term on a mobile device in Google search, no more page numbers (pagination) appear at the bottom of the page, but “Further results” (see screenshot). If you click on this button, further results will appear. The advantage: the further results load faster now, since they are integrated into the existing page. For publishers, this creates new opportunities: even those who appear further back in the search results (classically speaking: from page 2 of the search results page and further) will probably now be able to hope more often for clicks from users. By the way, Google does not rule out that the button “More results” could also be introduced soon for the desktop search. This would mean nothing less than the end of page 2 for the SERPs. 2. GOOGLE RATES RELEVANCE HIGHER THAN THE QUALITY OF CONTENT In a hangout, John Müller (Google’s “contact point” for webmasters on SEO issues) explained why even well-done pages with strong content can sometimes lose rankings. The reason for this is that Google not only considers the quality of web pages, but also their relevance for the respective search query. And this can change over time. Ranking losses do not always have to point out errors or poor quality of a page. In some cases, the search behavior of users simply changes. An example of this would be the release of a new iPhone model. This would automatically change the weighting and thus the relevance of pages on the topic of smartphones. As soon as the hype about the newest model diminishes, again more general sides can be […]

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RANK FOR TWO KEYWORDS ON ONE PAGE?

Ranking with two keywords (or more) on one page is no problem. The requirement is that both keywords match the topic of the page. This fact, already known in SEO circles since 2005, has now once again been confirmed by Google employee Aaseeh Marina in the Webmaster Central Help Forum.

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Maccabees Update

The Maccabees Update is part of a long tradition Google prefers to deny. The cat-and-mouse-game follows a certain dramaturgy: SEO Analysts observe ups and downs in rankings and assume a recent update of Google’s algorithm structure. Google itself appeases ups and downs and rejects any rumours of a recent update. This is how the relationship between Google and SEO Analysts has been for years. The reason for this is very simple: Both sides focus on the same (Search Engine Result Pages, also known as SERPS), but do so from different angles. The dispute between Google and SEO Analysts Google by now applies 1000 to 1500 updates on a yearly basis. Usually, this only causes minimal changes in SERPs. Since the application of the Hummingbird algorithm with its focus on a semantic and holistic search (between 2013 and 2015) Google particularly publishes smaller updates. The reason is quite obvious: Neither users nor most webmasters will get nervous. The tactic of applying smaller updates is Google’s reaction to its experiences with huge updates in former years (around 2015). Especially large penalty updates</strong< like Pinguin and Panda had massive impacts on the visibility of webpages and even crashed them causing the death of many smaller businesses. SEO Analysts consider themselves to be the lawyers of webmasters. They have a strong interest in the methods websites use to rank. The predominent opinion with SEO experts is that they need to be the ones to know because Google holds back core information about this. Okay, there is the Google Webmaster Guidelines Paper. But even here you will only find very shallow rules about what webmasters should do or not. Google wriggles for an answer when it comes to what is essential for a page to be ranked. To find out nevertheless, SEO Analysts constantly trawl […]

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Mobile Speed turns into a ranking factor

Google turns its focus more consistently on the needs of mobile use: The page speed on mobile devices is now officially considered to be a ranking factor too. Google announced the news on its Webmaster Central Blog. The Speed Update will be rolled out in July 2018. This means for pages with a high mobile loading speed to be ranked better than the ones with a low one.

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An Update called Fred

Since the beginning of March 2017 Google keeps sending shockwaves through the world of SEO. Websites with a large number of ads and little content suffered severe losses. The attack seemed to focus on commercial websites. Rankings dropped over night and dozens of SERPs were lost for many, though there have been a few lucky winners who considerably improved their position reaching high rankings without optimizing a single thing on their website. This kind of SERP fluctuation broadly hints at Google adjusting another significant lever in their update strategy.

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Micro-Moments – Mobile opens new touch points for brands

New touch points through mobile users

With the term Micro-Moments, Google tries to subsume the behavior of consumers changed by mobile devices. In more and more life situations, the web is only one click away. The constant availability of the Internet is far more than just an additional, nice feature that we owe to smartphones, tablets or laptops. Mobile, on the other hand, adds an additional dimension that must be understood to meet the mobile surfing behavior of people: the moment. This applies especially to search queries. For a long time Google has included the intention of a search query before it makes link offers on the search results page.

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SEO is dead. Long life SEO!

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SEO is dead? There’s life in the old dog yet!

Mark Twain, Morgan Freeman and even Queen Elizabeth II share the same fate: false death notes, that threw the public into a dither. Exactly the same SEO had to acquiesce for years. „SEO is dead“ can be read from time to time. But just like presumed dead stars, the search engine optimization returns with glory again and again.

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SEO Tips 2017

In 2017 the SEO pack will bei reshuffled. Looking at the SEO trends 2017 tension is guaranteed in the new year. There is much evidence that Google will lose its position as a sole gatekeeper in the web search. Curiously enough, that’s not only because of the search engine itself. In 2017 Google should again be better in serving the search intention of users with relevant search results. However, what currently changes rapidly is the framework of the search business Google dominated so far.

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Mobile First indexing

Google backs on Mobile First. It’s all over town for long. That was an accident waiting to happen! Instead of looking at the desktop version of a page like so far, Google decides on the basis of the mobile version whether and on which place a website is displayed on the search results page (SERP). This was finally announced by Google. The step is justified by the simple fact that meanwhile more search queries are entered via mobile devices than on desktop computers.

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Google Penguin 4.0

Penguin is an algorithm which identifies web spam, especially unnatural Backlinks. With the update first published in 2012 combats riggings that tend push pages in the ranking although they do not justify a high ranking in terms of content or technology. Before Penguin it was indeed a good strategy to buy links. On link farms, these positive rankings could be breed exclusively for their own website, so to speak, and then released into the digital world. In this time, Google rated websites according to how often other sites linked to this website.

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