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SEO News of calendar week 23 in 2018
reading time: 4 minutes
Latest SEO news

Latest SEO news

You don’t have time to keep up to date with all relevant SEO news in blogs and news portals? Then our summary of the SEO News of the week is just right for you. Let’s get started right away: there was a lot of excitement about a European Court of Justice ruling on the use of Facebook fan pages. Google is also giving website operators new forms of contribution for local search. In the mixed messages, we will tell you why loading time optimization continues to gain in importance.


Since June 5, 2018, this question has occupied everyone who has created and operates a page on Facebook. The reason is a judgement of the European Court of Justice (ECJ). Specifically, the verdict concerns the operation of a fan page on Facebook. In particular, the Facebook Insights Tool, which analyzes the data of visitors to such fan pages. Data protectionists consider it to be not in compliance with the law.

The tool cannot be cancelled by fanpage operators, so it is always active. The tool became a data protection problem in the case dealt with by the European Court of Justice because neither Facebook nor the operator himself points out that personal data is collected and stored during the visit. The operator of the fan page (Wirtschaftsakademie Schleswig-Holstein) had argued that he was not responsible for data collection and storage.


The ECJ judgement now clarifies: whoever creates a Facebook page bears joint responsibility for possible data protection violations of the social media network. Attorney Dr. Thomas Schwenke believes that other social networks may also be affected by this judgement. At the same time, the lawyer advises not to panic immediately.

The ECJ ruling serves only as a basis for a pending decision of the Federal Administrative Court. If it agrees with the judgment of the European Court of Justice, German data protection authorities may prohibit the use of Facebook pages. The consequence would be a wave of admonitions, unless Facebook changes its current handling of personal data. This would probably not only affect the sides of companies and authorities, but also those of private individuals. However, their risk of damage would be lower than that of those who run Facebook pages for business reasons.


If you also want to be found on Google for search queries with local or regional references, you should have a Google My Business Account. It has already been possible to post articles there for some time. Google has now announced on Twitter that there are two new types of posts for Google My Business:

  1. product contributions
  2. offer contributions

Posts written for Google My Business are displayed directly in the Google search in the Knowledge Panel or on Google Maps (in the tab “Overview”). They offer the possibility to give users current information about discounts, promotions or news. For example, in the new contribution type “Offer”, the period of the offer, possible voucher codes, and terms of use can be entered in addition to the contribution text.

Das Bild zeigt ein Beispiel eines Local Business Eintrags

For product contributions, it is possible to state the name and price of the product and to provide a description of the product. A text length between 100 and 300 words is currently defined for all contribution types. The amounts can and should always be provided with a picture. See Google My Business Help for a detailed description of of how to post contributions to Google.


  • Google takes a generous view of spelling and grammar errors in its ranking, says Google’s J. Müller in a tweet. Erroneous texts can also rank. Most website users will probably be less generous than the search engine and turn to more serious looking sites. Too many spelling and grammar errors should therefore not be allowed to occur on your pages.
  • In Yoast’s popular WordPress SEO plugin, a bug has crept in with the 7.0 update that can lead to ranking losses. This error causes images and other media files to have their own URLs, which are then without content. The bug is now fixed with the current version. For security reasons, Yoast customers should switch their plugin to the current version and manually ensure that the setting for the question “Forward attachment URLs to attachment files” is set to “Yes” in the tab “Media”.

    Joost de Valk of Yoast apologized to users who were affected. The story also had a media afterplay. Google spokesman John Müller criticized SEO blogs that had not covered the bug comprehensively enough and instead only stoked fear to collect clicks.

  • Google will evaluate the page speed of pages more differentiated in the future. Google spokesman John Müller announced in a hangout that the fastest website will secure a place at the top of the ranking. The optimization of loading times will thus become even more important as an SEO task.

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