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SEO News of Calendar Week 19 in 2018 | Stand: Nov. 2022
reading time: 4 minutes
Latest SEO news

Latest SEO news

As in the previous week, there are new things to report about Google this week as well.


At the in-house developer conference I/O Google announced some innovations. For many users and SEOs, the most exciting feature is the optimized language assistant. By the end of 2018 at the latest, it should be possible to talk more or less “normally” with the language assistant. Then, there will be six different voices to choose from. The “Ok Google” can be omitted in the “conversation” in the future.

At the same time, the Google Assistant also understands more complex queries such as “What is the weather like in Berlin and Hamburg? Anyone using Google Home will be able to set up routine commands. For example, when the message “Ok, Google, dinner’s ready” is displayed, the TV is automatically switched off, the favourite music is played and the family members are notified on their devices that they can now go to the table.

Who sports the opinion, that this is quite nice, but not necessarily needed, perhaps is pleased about this: The assistant is going to be your personal secretary: It will soon reserve seats for you in the restaurant, manage your calendar by voice command, type messages for you (e.g. while driving) and send them right away. Of course, the assistant will also give you the DJ and play your music if you wish.


  • Gmail users will soon receive a “Smart Compose”. This is apparently the writing aid already known from Messenger programs, which accesses frequently used phrases and thus helps you to write faster and at the same time with less errors.
  • App developers will be able to share Google’s experience with artificial intelligence. Under the title ML Kit, the company from Mountain View offers developers APIs that help with text recognition, face recognition or image labeling, for example.
  • Those using Google Photos will soon receive AI-based suggestions on how to optimize photos (by adjusting brightness, angle, etc.). In addition, it will soon also be possible to automatically colorize black and white photos.
  • With the help of Google Lens you could already take pictures of any things, people or animals in order to search for information on the web about the photo object you took. Google Lens will also be a scanner in the future. You can then scan any text with Google Lens. Lens will soon be available in German, French, Italian, Spanish and Portuguese.
  • With Lookout, visually impaired or blind people receive an app that provides them with information about their immediate surroundings.


Google has also updated its guidelines for the use of images on websites in week 19. As with other optimizations, Google advises not to optimize for the search engine, but to think of the user first. Therefore, when using images, the user experience should be in the foreground. Images should therefore be selected and used according to the following criteria:



  • Pictures should match the content of the page. Arbitrarily used images are rated negatively by Google
  • Images should always be placed as close as possible to the text passages to which they refer (in reverse: The text environment gives Google important hints for the interpretation of the image)
  • Images should not contain important text elements such as headings or menu items – these should always be included in the HTML text.
  • Images alone cannot be used to design informative pages – at least not from Google’s point of view. The search engine remains dependent on texts worth reading in order to be able to recommend pages
  • Pages should be mobile-friendly.
  • It helps Google to create a sitemap of images. It may also contain URLs of other domains, for example, if the images are delivered via a content delivery network.


Besides the user experience, these things are also important when dealing with pictures:

  • The loading time of the pictures should be as short as possible
  • The images should match the title and description of the page, as they are also used for Google Image Search
  • Those who use structured data may benefit from better rankings (e.g. an image that is excellent as a recipe has a better chance of being displayed for suitable search queries)
  • The same applies to the quality of pictures: sharp and optimally illuminated ones are preferred
  • Use a descriptive alternative text. So don’t just use the keyword, but describe what the keyword has to do with the photo motif


Better not. John Mueller has now clarified this in a tweet. If there are two versions of a website optimized for mobile devices, Google doesn’t know which one to display. Therefore, it is best to simply implement the website on responsive.

You have questions to the topics raised here or need search engine optimization? The seo-nerd® is looking forward to your inquiry!

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