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Search engine optimization changes daily. With the seo-nerd SEO news you will stay up-to-date.

ABSOLUTE OR RELATIVE URLS? WHAT’S BETTER?

Some forums are currently rumored to have a new Google update coming up these days. Since there’s nothing reliable to report yet, we’ll stick to this week’s SEO news, which answers a question you may have asked yourself: Should you use absolute or relative URLs? FOR SEO IT DOESN’T MATTER IF YOU USE ABSOLUTE OR RELATIVE URLS Those who know their way around will probably ask themselves: Where did the seo-nerd get it from? Answer: from a tweet by John Müller, Google’s contact person for webmasters (or an article by Christian Kunz, who followed this tweet and classified its meaning). If you haven’t been involved with SEO and website design, you may want to know what absolute and relative URLs are. The difference refers to the form of internal links. You basically have the choice between two options: Absolute URL: You enter the protocol, the domain address and the path of the respective directory as well as the URL name of the page, for example: https://(www.)domainadress.de/category/site.html Relative URL: They always start with a slash. So you just enter the path to the category and the page, for example: /category/page.html (relative to the web server). If the page is not assigned to a category, /page.html (relative to the document) is of course also sufficient. As mentioned at the beginning, according to John Müller for Google it does not matter which form of internal linking you choose. This is obvious inasmuch as Google always examines the context in which internal links appear anyway. The assignment to the domain is therefore not necessary for the understanding of the link. Although you can use both methods from an SEO perspective, you should still consider which one you choose. Because both the absolute URL and the relative URL have advantages and disadvantages. THE ADVANTAGES OF […]

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GOOGLE SAYS GOODBYE TO ADWORDS

AdWords was launched almost 18 years ago. Google has made a lot of money with its advertising platform. Now the company is separating from the brand name of its cash cow. Ads can still be placed, of course. However, three advertising products are now available for this purpose. Also in our SEO news of calendar week 26-2018: Better chances to rank high with videos, the new “URL inspection tool” and a clarification on Canonical URLs. REBRANDING FROM GOOGLE ADWORDS TO GOOGLE ADS Google justifies its departure from AdWords in a blog entry primarily with the ever greater diversification of playout channels and the associated need to bundle advertising solutions and make them clearer. Behind the rebranding stand summaries of several different advertising products: AdWords becomes Google Ads DoubleClick Advertiser and Google Analytics 360 Suite merge into Google Marketing Platform DoubleClick Publisher and DoubleClick Ad Exchange go live in the new Google Ad Manager Google names 24 July 2018 as the starting date for the new brands. Google Ads is intended to make it easier for smaller companies to enter the Group’s advertising world. In future, you will not only receive suggestions for ads on the search results page (SERP), but also for advertising options on YouTube or Google Maps. In the USA, Google has been offering so-called smart campaigns for this purpose since this week. Machine learning helps small businesses to learn how to optimize their advertising. For example, the tool analyzes the behavior of users and, if necessary, suggests entering a directly dialable telephone number in the display. GOOGLE MARKETING PLATFORM OFFERS CLOSE LINKING OF ADS AND ANALYSIS Larger companies and agencies, on the other hand, usually prefer to develop their own ideas and strategies for their advertising measures. To achieve this, they are dependent on analyzing the success […]

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WHAT IS THE IDEAL ANCHOR TEXT?

There was little real news from the SEO world this week. Therefore, we take the opportunity to take a look at an article by Neil Patel to see what the ideal anchor text should look like before we briefly discuss the possibility in Google’s PageSpeed Insight to check not only individual URLs, but now also entire domains with regard to loading speed. Finally, we reveal how Google can be made to index images (and which cases that doesn’t work). WHAT YOU SHOULD KNOW ABOUT ANCHOR TEXTS Anchor text is what a user can click on to be forwarded internally (within the domain) or externally (to an external website). These can be single or multiple words or even a URL. On most pages, the link anchor is highlighted visually, for example by underlining or by a color (such as the pink of seo-nerd®). The function of the anchor text in the text is therefore to draw the reader’s attention to a link that contains further information. In this text and at this point, for example, it makes sense to refer to the article about link anchors by Neil Patel in the Kissmetrics blog, as it is the main source of the following remarks. TYPES OF ANCHOR TEXTS Anchor texts can be characterized according to the choice of term(s) used for them: Anchor text with the keyword (also called “money anchor text” or “match anchor text”): In our example, in the phrase “article about link anchor by Neil Patel in the Kissmetrics blog” the link anchor would then be on the word “link anchor”. This variant is particularly recommended if you want to refer to important internal pages. With external links, such keyword anchor texts should always be treated with caution. After all, you want to present yourself as an important source […]

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GOOGLE PUNISHED MILLIONS OF WEBSITES IN 2017

These are the topics of our SEO Weekly Review this time: Google’s fight against search spam and spammy websites / clarifications about mobile first indexing / the question whether it plays a role in ranking, where in the title the keyword is written / whether ratings are ranking signals / why images are becoming increasingly important for SEO / what a blog needs to have in order to provide rankings. GOOGLE HAS IMPOSED 2017 MILLION PENALTIES AND WARNED WEBMASTERS Google’s search engine lives from providing users with relevant content for search queries as much as possible. To ensure this, the algorithms not only search for the best search results, they also identify pages that use tricks to give the impression that they are relevant for certain search queries (keywords). Google calls such pages search spam and deliberately draws an analogy to the well-known mail spam. Without spam filters, our email inboxes would be useless. It would take far too long to distinguish the important e-mails from the spam mails. In addition to the search spam that violates Google policies, Google is also fighting spammy pages. This includes, for example, fake shops, pages that lead to subscription traps or hacked pages for spreading malware and the like. By using its own systems and working with website operators, Google is doing a lot to keep the web healthy. Google has now announced on its blog that in 2017, more than 45 million website operators were warned or alerted to possible problems on their websites. Around 6 million webmasters received a penalty in 2017, so they were specifically asked to change certain things on the website. In the worst case such a penalty leads to the exclusion of domains from the rankings. In the blog post, Google asks that users continue to contact […]

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DO YOU HAVE TO DELETE YOUR FACEBOOK PAGES SOON?

You don’t have time to keep up to date with all relevant SEO news in blogs and news portals? Then our summary of the SEO News of the week is just right for you. Let’s get started right away: there was a lot of excitement about a European Court of Justice ruling on the use of Facebook fan pages. Google is also giving website operators new forms of contribution for local search. In the mixed messages, we will tell you why loading time optimization continues to gain in importance. DO WE HAVE TO SHUT DOWN ALL OUR FACEBOOK PAGES SOON? Since June 5, 2018, this question has occupied everyone who has created and operates a page on Facebook. The reason is a judgement of the European Court of Justice (ECJ). Specifically, the verdict concerns the operation of a fan page on Facebook. In particular, the Facebook Insights Tool, which analyzes the data of visitors to such fan pages. Data protectionists consider it to be not in compliance with the law. The tool cannot be cancelled by fanpage operators, so it is always active. The tool became a data protection problem in the case dealt with by the European Court of Justice because neither Facebook nor the operator himself points out that personal data is collected and stored during the visit. The operator of the fan page (Wirtschaftsakademie Schleswig-Holstein) had argued that he was not responsible for data collection and storage. DO NOT PANIC – WAIT FOR THE RULING OF THE FEDERAL ADMINISTRATIVE COURT The ECJ judgement now clarifies: whoever creates a Facebook page bears joint responsibility for possible data protection violations of the social media network. Attorney Dr. Thomas Schwenke believes that other social networks may also be affected by this judgement. At the same time, the lawyer advises not […]

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GOOGLE SHORTENS SNIPPETS AGAIN

Only in December 2017 Google had given more space to the snippets (i.e. the short presentations or link tips on the search results pages). Instead of the meta-description running over only two lines, there were now three or even four lines possible. Now Google shows that it can also play the role backwards: since this week snippets are again only displayed in two lines. This returns Google to the process before the December 2017 change. GOOGLE STILL DOES NOT GIVE LENGTH RECOMMENDATIONS Danny Sullivan, spokesman for Google’s public relations team, has now confirmed the change in a tweet. According to this, the snippets are a little longer than before December (which is not true so far, see below). Nevertheless, Google still leaves all doors open. According to Sullivan, Google does not give a general recommendation for the length of snippets. The display shows what the algorithms think makes the most sense for the respective search query. From an SEO point of view, this “look and see if it fits” information is of course of little help. Finally, the display on the search results page affects the click-through rate. According to studies, users of snippets mainly pay attention to the title (i.e. the headline) as well as the URL, but in case of doubt an appealing description is decisive for users to click on a page. Since Google does not help here, the SEO scene has to help itself. The following has been found out so far: HOW LONG SHOULD META-DESCRIPTIONS BE? According to RankRanger, the average length of descriptions displayed in Germany on May 18 was only around 151 characters for the desktop view. There is even less space available in the mobile view. In its review, the seo-nerd® came to average lengths of 110 to 115 characters. At the […]

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GOOGLE LANGUAGE ASSISTANT AS SECRETARY

As in the previous week, there are new things to report about Google this week as well. GOOGLE LANGUAGE ASSISTANT BECOMES A PRIVATE SECRETARY At the in-house developer conference I/O Google announced some innovations. For many users and SEOs, the most exciting feature is the optimized language assistant. By the end of 2018 at the latest, it should be possible to talk more or less “normally” with the language assistant. Then, there will be six different voices to choose from. The “Ok Google” can be omitted in the “conversation” in the future. At the same time, the Google Assistant also understands more complex queries such as “What is the weather like in Berlin and Hamburg? Anyone using Google Home will be able to set up routine commands. For example, when the message “Ok, Google, dinner’s ready” is displayed, the TV is automatically switched off, the favourite music is played and the family members are notified on their devices that they can now go to the table. Who sports the opinion, that this is quite nice, but not necessarily needed, perhaps is pleased about this: The assistant is going to be your personal secretary: It will soon reserve seats for you in the restaurant, manage your calendar by voice command, type messages for you (e.g. while driving) and send them right away. Of course, the assistant will also give you the DJ and play your music if you wish. MORE INNOVATIONS GOOGLE USERS CAN LOOK FORWARD TO Gmail users will soon receive a “Smart Compose”. This is apparently the writing aid already known from Messanger programs, which accesses frequently used phrases and thus helps you to write faster and at the same time with less errors. App developers will be able to share Google’s experience with artificial intelligence. Under the title […]

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UPDATES AT GOOGLE MY BUSINESS

UPDATES AT GOOGLE MY BUSINESS SEO News of the week 18 2018 Google announced some changes that are important to everyone who needs Local SEO. We also take a look into the near future, for which Google plans to make audio content searchable. Last but not least, we remind you of May 25th, the deadline for the new General Data Protection Regulation (GDPR). NEW FEATURES AT GOOGLE MY BUSINESS More and more Google users are making local search queries to the search engine. Compared to the previous year, their number increased by 50 percent. Especially on the smartphone, people like to search for service providers or offers from the region. Around a third of all mobile search queries are location-based. Google is now responding to the growing importance of local search and expands Google My Business. My Business was created in 2014 by merging Google Places, Google Local and Google+ Local and has since been something like the “contact point” at Google for local SEO measures. The latest updates extend the range of APIs. In the future, posts with offers and descriptions can also be integrated into the local search results and customers can thus be informed more specifically. GOOGLE ANNOUNCES NEW AFFILIATE PROGRAM On the other hand, agencies will soon be able to create their own My Business accounts, Anita Yuen, Product Management Director at Google My Business announced in the Google blog. The agencies will receive their own dashboard to manage any number of locations. The previous restriction of 100 loactions per my-business user will then be lifted for approved agencies. The dashboard will also facilitate collaborations between several employees, for example by sending out invitations and managing listings. Google plans to launch a new partner program for Google My Business shortly. It is not yet known which […]

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Return of the Pagerank?

This week, many SEOs literally saw a ghost. By name: the PageRank. This ranking factor, which used to be so decisive and now is mostly smiled at mildly, has become quite quiet in recent years. Now a new patent for PageRank has been announced and SEO experts are pondering: Is this the return of an undead? In addition, Google’s SEO contact John Müller, gave enlightening answers to questions about website indexing and the ranking of hreflang references. WILL THE PAGERANK COME BACK TO LIFE? Not so long ago, backlinks were considered one of the most important tools for search engine optimization in the SEO scene. Google’s PageRank algorithm rates websites based on the links they receive. Simply put: The more links, the more important Google rated the page. In 2016 Google buried the Toolbar PageRank with which you could easily see the evaluation of the current status of a website. The end was in line with Google’s strategy, since the Hummingbirg-Update put more emphasis on valuable content of websites. Now Google has applied for a new PageRank patent. But what exactly does this patent mean for the further development of search engine optimization? Will it soon be a question of placing backlinks again and will other factors be devalued as a result? From experience the seo-nerd® can say: With new patents of Google, hysteria and snap breathing is rather inappropriate. Patents do not mean that they will ever be used. It may be that links remain important for longer than many suspect. This will not change the semantic-holistic search orientation Google has been pursuing for years. King Content will therefore not be easily pushed from the throne. GOOGLE CLARIFIES: THE EVALUATION OF HREFLANG AND THE INDEXING OF WEBSITES While the patent may leave you with one or two questions, Google`s […]

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GOOGLE GIVES HINTS ON THE IDEAL LENGTH OF TITLE AND DESCRIPTION

SEO perspective-wise, nothing really earth-shattering happened this week. We take this opportunity to point out a study and an article offering useful tips for search engine optimization. HOW LONG CAN META-TITLES AND META-DESCRIPTION BE? Felix Meyer from Seokratie has measured and checked which snippet tools deliver the best results. Google itself does not offer a tool into which one could enter title and description and then the optimal length would be displayed. There is a simple reason for this: Google wants to keep all doors open when it comes to the length of the title and description. An incorrect length of title and description is therefore not a direct ranking signal. In principle, one could also write a very long title: In its full splendour, however, no user would ever see it. Space on the search results page (SERP) is limited. Google therefore simply cuts off titles that are too long. Not only does this look unattractive, it also usually doesn’t encourage you to click. Indirectly, therefore, the length of title and description is a ranking signal. As far as the descriptions are concerned, Google sports the opinion that it knows best what users would like to read there. In almost 60% of the cases, Google extracts the text for the description itself from the content. This way it can react to the entered search term and the individual search history. Nevertheless, nobody should refrain from entering a description: It provides Google with important clues as to what the page in question is aimed at. TITLE AND DESCRIPTION ARE DISPLAYED DIFFERENTLY ON MOBILE DEVICES THAN ON DESKTOP COMPUTERS Therefore, it is not so easy to give general recommendations for their length. The study by Seokratie comes to the conclusion that a title should have a maximum of 569 pixels or […]

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